Day True is all about combinations.

About Us

Day True is all about combinations. Pairings of ideas and spaces, colours and shapes. Tony Robson & Hayley Tarrington-Robson are together, a unique combination.  Both have extensive experience in the kitchen/bathroom world, each pushing boundaries in design and product sourcing, in separate cities, in separate organisations, before meeting and forming their own.


Day True began in Maida Vale in 2013 and opened in Chelsea in 2015. It is ideas and brands. It is kitchens and bathrooms. It is design and living. It is Tony, Hayley and the team.

Design is inclusive. Design is for everyone. Day True designs for you.

Hayley Tarrington-Robson


After studying at Bucks University, Hayley worked for the Nobia group, working with brands such as C.P. Hart, Magnet and Poggenpohl. She left the comfort of her senior role at C.P. Hart to follow her dream of founding a studio that designs exciting and inspiring spaces, no matter the budget. As Creative Director Hayley is responsible for designing the renowned Day True showrooms & some stunning home projects in both an interior designer and architect capacity.

Tony Robson


After 20 years working at industry stalwarts including Jacuzzi, British Gypsum and Pilkington’s, Tony opened his first bathroom showroom, Plug, to industry acclaim in his home town of Leicester. After meeting Hayley in 2009 they developed the kitchen side of the business, before moving to London and opening Day True in 2013. Tony’s passion for product is rivaled only by his passion for food and he can often be found in the Day True kitchen with his chef’s hat on!

Amy Stoddart


Amy studied Product Design at Lincoln University, graduating in 2015 with a 1st class honours degree. She received personal accolades for her work from industry professionals, as well as having her designs exhibited at various trade shows including Dutch Design Week and SOLEX. Outside of work, Amy takes every opportunity to travel. Exploring different countries and their cultures, enriching her design work and her appetite!

Eleanor Heaton-Armstrong


East Londoner Eleanor has worked in PR for over a decade and in interior PR for nearly 5 years both brand direct and agency, with clients and companies such as West One Bathrooms, Johnny Grey, Kier Townsend and BD Designs. She leads a double life and works as a personal trainer outside of Day True and her dog Ania is the official DT mascot.

Paula Sawh


Our resident Girl Friday, Paula previously worked in banking, finance, fashion retail and estate agency before joining Day True and making it the tightest-run ship in London. As well as bringing her epic organizational skills to the table, she makes the best banana bread in London!

Oli Preece


Oli has worked in property for 7 years with 5 years at 45 West before joining the Day True team 2 years ago. He holds his PRINCE 2 in Project Management and is an expert ant juggling time, people, and projects. Oli was hand-selected by Ellie Goulding to appear in one of her music videos….but out of respect for him we won’t tell you which Starry Eyed one it was.

Simon Manley


Charlie Moore


Having graduated with a BA hons degree in Applied Arts from UCA, Charlie cut his teeth in the interiors industry working alongside top furniture brands such as Minotti, Capellini, and Henge. As Contracts Manager he lives and breathes Day True from morning till night – although he also believes we are all living in the Matrix…

Jamie Moakes


After achieving a BA in Fine Art at Kingston University Jamie discovered interior design was a dynamic outlet to pursue his creativity and passion for aesthetics. He came to Day True with experience from Fired Earth and West One Bathrooms but if you dig deeper into this past you’ll discover he once performed a one-man show at the Edinburgh Fringe…who knew!



Pia has a BA in Interior Architecture from Kingston University and has a wealth of experience working on a variety of projects, from high-end interiors including Daniel Hopwood to property developers. When she’s not designing Pia can be found on horseback and lives on a real-life farm!



Neha is a highly decorated designer and comes armed with a BA Hons in Philosophy from Cardiff University and a diploma in Interior Design from KLC School of Design. If she’s not designing she’s practising with her dance troupe and has been known to high-kick her way round the showroom.


Finance Controller

9 years of working in the oil and gas market has sufficiently prepared Joao for the finance department at Day True. He has a Bachelor in Business Studies from Candido Mendes in Rio de Janeiro, Brazil and an MBA in Business Management from IBMEC, Rio de Janeiro, Brazil. He also has a music diploma from the Academy of Contemporary Music, Guildford, UK.

Interested in working with us?

We’re always on the lookout for talented people to join our team. Feel free to send us your CV or a portfolio of your work, or even drop in for a chat.