Privacy policy

Privacy & Cookies

OUR PRIVACY POLICY

This is the privacy notice of Day True Interiors Limited for the website www.daytrue.com

We respect your privacy and are determined to protect your personal data. The purpose of this privacy notice is to inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from).

We’ll also tell you about your privacy rights and how the data protection law protects you.

Topics Covered:

  1. WHO WE ARE AND IMPORTANT INFORMATION
  2. THE PERSONAL DATA WE COLLECT ABOUT YOU
  3. HOW WE COLLECT YOUR PERSONAL DATA
  4. HOW WE USE YOUR PERSONAL DATA
  5. WHO WE SHARE YOUR PERSONAL DATA WITH
  6. INTERNATIONAL TRANSFERS
  7. DATA SECURITY
  8. DATA RETENTION
  9. YOUR LEGAL RIGHTS
  10. CHANGES TO THIS NOTICE AND YOUR DUTY TO INFORM US OF CHANGES
  11. QUERIES, REQUESTS OR CONCERNS

 

 

 

 

  1. WHO WE ARE AND IMPORTANT INFORMATION

This privacy notice aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you use the Contact Us Form(s) or the Download Form(s).

This website is not intended for children and we do not knowingly collect data relating to children.

You must read this privacy notice together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.

This privacy notice supplements the other notices and is not intended to override them. Data controller(s) Day True Interiors Lt. is the controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy notice).

Our contact details are:

  • Day True Interiors Limited, 128 Elgin Avenue, London, W9 2HD
  • We are a registered company in England & Wales no. 08463287
  • Email: info@daytrue.com
  • Telephone: 02077889229

For all data matters please contact Tony Robson using the details above.

Please note that this website may include links to third-party websites, plug-ins and applications. If you click on those links or enable those connections you may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, please make sure to read the privacy notice of every website you visit.

 

 

 

  1. THE PERSONAL DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. You can find out more about personal data from the Information Commissioners Office (www.ico.org.uk).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes first name, last name, title, date of birth (for all our contacts).
  • Contact Data includes billing address, email address and telephone numbers (for all our contacts).
  • Financial Data includes bank account and payment details (for our associates and partners).
  • Transaction Data includes details about payments to and from you and other details of services you have purchased from us (for all our contacts).
  • Technical Data includes internet protocol (IP) address, your browser type and version (for any visitors to our website).
  • Profile Data includes orders made by you, your interests, preferences, feedback and survey responses (for our clients).
  • Usage Data includes information about how you use our website (for any visitors to our website).
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences (for all our contacts).

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data where we need to collect your personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

  1. HOW WE COLLECT YOUR PERSONAL DATA

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your identity, contact and financial data by filling in forms or by corresponding with us by post, phone, e-mail or otherwise. This includes personal data you provide when you:
    • Complete our letter of engagement for our services;
    • Enter your details into our download or contact forms on our website;
    • Request marketing to be sent to you, by email, post or other;
    • Enter a competition, promotion or survey; or give us some feedback.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.
    • Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. This information is use to track visitor use of the website and to complete statistical reports on website activity. For further information visit aboutcookies.org or www.allaboutcookies.org. You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
  • Networking Organizations such as BNI (Business Networking International)
  • Clients of ours who refer your services, or our services
  • Partners/associates/contractors who refer our services to you, or your services to us
  • Technical Data from analytics providers, including Google and Facebook who are based outside the EU
  1. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending marketing communications to you via email or through the post. You have the right to withdraw consent to marketing at any time by contacting us or clicking on the clearly displayed unsubscribe link contained in the footer of all our marketing emails.

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

PURPOSE/ACTIVITY TYPE OF DATA LAWFUL BASIS FOR PROCESSING INCLUDING BASIS OF LEGITIMATE INTEREST
To register you as a new client and/or provide you with a quote (a)    Identity

(b)    Contact

Performance of a contract with you
To process and complete the agreed works and services:

(a)    Manage payments, fees and charges

(b)    Collect and recover any monies owed to us

(a)    Identity

(b)    Contact

(c)    Financial

(d)    Transaction

(e)    Marketing and Communications

(a)    Performance of a contract with you

(b)    Necessary for our legitimate interests (to recover debts owed to us)

To manage our relationship with you which will include:

(a)    Notifying you about changes to our terms or privacy policy

(b)    Asking you to leave a review or take a survey

(a)    Identity

(b)    Contact

(c)    Profile

(d)    Marketing and Communications

(a)    Performance of a contract with you

(b)    Necessary to comply with a legal obligation

(c)    Necessary for our legitimate interests (to keep our records updated)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a)    Identity

(b)    Contact

(c)    Technical

(a)    Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b)    Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a)    Identity

(b)    Contact

(c)    Profile

(d)    Usage

(e)    Marketing and Communications

(f)     Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a)    Technical

(b)    Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To keep you updated with news and developments in your area, make suggestions and recommendations to you about services that may be of interest to you (a)    Identity

(b)    Contact

(c)    Technical

(d)    Usage

(e)    Profile

Necessary for our legitimate interests (to develop our products/services and grow our business)
Supplying all the relevant information to our contractors to complete works at your property (a)    Identity

(b)    Contact

(c)    Profile

Performance of a contract with you
Where we are required by law to provide your personal data to the relevant authorities to process a planning application, party wall award or building control applications (a)    Identity

(b)    Contact

(c)    Profile

Our legal requirement and performance of a contract with you

MARKETING

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. If you would like to restrict the use of your personal data or would like to object to its use then please contact us.

If you have visited this website and have an account with or use either Google or Facebook you see messages from us advertising similar services. Your preferences for seeing this kind of advertising are controlled by your user agreement with Google and Facebook. You can always update your personal settings in your Google/Facebook account.

You may also want to take a look at the Digital Advertising Alliance who have an ad removal tool at http://optout.aboutads.info.

PROMOTIONAL OFFERS FROM US

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which information will be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us, whether by email, phone or by downloading information from our website, or engaged us to complete services for you and, in each case, you have not opted out of receiving that marketing.

THIRD-PARTY MARKETING

We will get your express opt-in consent before we share your personal data with any third party companies for marketing purposes.

OPTING OUT

You can ask us to stop sending you marketing messages at any time. This can be done by clicking the clearly marked unsubscribe link located in the footer of every marketing email we send or by expressing your wish in writing by email to info@daytrue.com

Please note where you opt out of receiving these marketing messages, this will not necessarily apply to personal data provided to us as a result of services or quotes we have supplied you with.

  1. WHO WE SHARE YOUR PERSONAL DATA WITH

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

  • Internal Third Parties: Sub Contractors based in the UK carrying out specialist services or installation works on our behalf.
  • External Third Party Services, including:
    • Our Partners, based in the U.K. acting as data processors to supply and deliver materials as part of your order with us.
    • Our vetted and trusted Preferred Suppliers and Contractors acting as data processors based in the United Kingdom who perform part of the services we are engaged by you to complete such as (but not limited to) surface fabricators, product suppliers, repair engineers.
    • Our marketing advisors acting as data processors who are based in the United Kingdom who provide us with website support, design and marketing support services.
    • Providers – Suppliers based in the United Kingdom delivering goods to complete your order; IT & System Administration Services based in the UK.
    • Professional advisers acting as data processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as data processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

If you require a full list of our External Third Party Preferred Suppliers list please contact us.

  1. INTERNATIONAL TRANSFERS

We do not transfer your personal data outside the European Economic Area (EEA).

  1. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

  1. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including contact, identity, financial and transaction data) for 6 years after you cease being a client for tax purposes.

In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

  1. YOUR LEGAL RIGHTS

Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:

  • The right to request a copy of the personal data which we hold about you;
  • The right to request that we correct any personal data if it is found to be inaccurate or out of date;
  • The right to request your personal data is erased where it is no longer necessary to retain such data;
  • The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
  • The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), where applicable i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means);
  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
  • The right to object to our processing of personal data, where applicable i.e. where processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority); direct marketing or processing for the purposes of scientific/historical research and statistics).

If you wish to exercise any of the rights set out above, please contact us on the details in section 11 below.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

  1. CHANGES TO THIS NOTICE AND YOUR DUTY TO INFORM US OF CHANGES

This version was last updated on 20th May 2018. Please keep us informed if your personal data changes during your relationship with us. It is important that the personal data we hold about you is accurate and current.

  1. QUERIES, REQUESTS OR CONCERNS

To exercise all relevant rights, queries or complaints in relation to this policy or any other data protection matter between you and us, please in the first instance contact Tony Robson 02077889229 or email info@daytrue.com

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England, UK.

We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.